Every choice we make – what to buy, who to work with, where to go for vacation and which organization to donate to – is informed, at least in part, by how we feel. That’s why when we listen to effective communicators, we’re unlikely to hear long, dry, fact-heavy lectures. What we’re likely to hear is a story. Marketing and business communicators at the top of their game know that to tap into an audience’s emotions, there’s no better vehicle than narrative.
Because it stimulates our emotions, narrative is the most efficient of all communication forms for getting people to understand, remember and accept new information. In fact, messages delivered as stories can be up to 22 times more memorable than when they are delivered as straight facts. When we listen to abstract, conceptual language, the only parts of our brains that light up are the language comprehension and analysis regions. But when we listen to the descriptive language in stories, our sensory cortexes come to life – we feel stories.
Join us at NAMA Talk’s “Storytelling for Inspiring Leaders” on 27th May 2021 at 3.00 pm.
Registration is free. This session will be delivered by Ahmad Fakhri Hamzah, Co-founder of Cool Mum Super Dad Consultancy & certified advanced Executive Coach & Professional Mentor